The real problem with Branding is the Rebranding
When familiarity and recognition exist, the natural first step should be to investigate and, in many cases, preserve a good part of what’s already there.
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Co-Creation: Beyond Participation
The dilemma of co-creation begins with its definition within each person or entity. I most often encounter forms of work that are not co-creation but are considered internally to be.
Tuning in to stakeholder voices
How to genuinely listen and engage with your stakeholders, not just as contributors, but also as active participants in the project itself.
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